The MyEnemy-campaign for Chris Habana Jewelry, which features in many music videos and
editorials and attracts celebrity clients like Rihanna, Beyoncé, FKA Twigs and Lady Gaga, embodies
sensuality but also thoughtfulness and vulnerability in a rebellious world, in which conventional
gender roles and identities are blending or have become altogether irrelevant: One is simply human.
The models, a mix of professionals and non-professionals, express this seemingly unalterable,
fundamental inner attitude through their edgy “street look” and their introversion.
“I like to bring out the fragile aspects of a person with my photography because I am particularly
interested in the inner life of people, the depth of their feelings. This also explains why my models
don’t wear any clothes, only the jewelry. These ornate objects enter an organic dialogue with the
person who wears them. The piece of jewelry is no longer merely an elaborate product but represents
an attitude to life and a life style all at once.”
The images were shot in New York City and capture the city’s creative, urban flair in an authentic
way. They are characterised by a new sense of beauty and understanding of gender, as well as a
next-generation energy that finds its expression in the tangible intimacy between the subject and the object,
the person and the product.